BOOST

Define a new value of play to help Hot Wheels reimagine itself in the future of play.

 

 
 
 

What is the future of play

Researched and proposed 4 key values as a group

 

Core Values of Hot Wheels for the Future of Play

Collector to Connector

Me to We

 
 

Collector to Connector

 

Current brand values focus on encouraging children to be collectors, however, we believe the future of play is about connection. Connection will create more possibilities of play.

 
 
 

ME TO WE

 

Environments will dramatically shaping the future of play from inside to outside, from me to we, from speeding to cooperation, from horizontal to vertical, from limitation to imagination.

 
 
 
 
 
 
 
 
 
 

THE GREAT TEAM

PRODUCT   Roy Ren                   GRAPHIC   Chloe Kim                  MOTION   Jasveer Sidhu