Aim-Go

 

Aim-go App helps local people to discover and share “hidden treasures” in their lovely city.

 
 
 

My Role In This Project

In charges of the whole project including but not limited to design, user testing, and video narrative. Partnered with Yilei Zhou to film a short video to represent the product.

Research, Ideation & User Testing, Prototyping & Execution, Video Narrative & Planning

 
 
 
 
 
 

The Challenge

The number of amateur basketball players grows rapidly in China, however, there’re very limited resources distributed to amateur group, which caused dissatisfied daily game experience and immature basketball culture.

The challenge was to connect amateurs and enhance their daily games, while building a sustainable business model.

 
 

Problems that Amateur Players Encounter

Result is based on hundreds of surveys and interviews

Lack of Information   “How many players are playing there NOW?”

Lack of Information

“How many players are playing there NOW?”

No Connection   “Wanna play with him more, but don’t want to give him my personal contacts“

No Connection

“Wanna play with him more, but don’t want to give him my personal contacts“

Weak Competition   “I always want a REAL team and REAL competition“

Weak Competition

“I always want a REAL team and REAL competition“

Inefficient Improvement   “I watched many videos trying to get better, but I didn’t get better as I expected“

Inefficient Improvement

“I watched many videos trying to get better, but I didn’t get better as I expected“

 
 

All Insights Lead To Communication

Dive deeper with the research results, there is one key element that touches all aspects of pain point, which is communication. This finding drives us to build an amateur community that allows them to share, to compete, and to improve.

 
 
 
 

Know About The Court & Players

Check Players on the Court in Realtime

Quickly check how many players and who are playing right now. No more 1 person game or 1 hour waiting line for games.

 

Local Amateur Player Community

Easily communicate and share among all players and teams without privacy concern.

 
 
 
 

Tournaments, Anywhere, Anytime

 

Local Tournament

Start a local tournament anytime in your park, and bring all teams together to “fight” for a championship.

 

* Marketing & Managing Tool for Business

Business owners can start their tournament thru the App, which helps them setup games and manage teams easily. Heat also helps them gathering attentions from the right audiences - local sport lovers, effective.

 
 
 
 

Improve Like An NBA Player

Peer Evaluation & NBA Player Template

Evaluate your teammates & opponents’ abilities after games, help each other knowing which part of skills need to be improved.

 

Personalized Tutorials

Heat assigns a NBA player template based on peer evaluations, and also recommends tutorials and nearby professionals to help improving.

 
 
 
 

Pass on to Amateurs the Professionalism

 

Local Professionals

Maximize the influence of professionals, and bring benefits to both players and professionals.

 

Stadium Reservation

Quickly browse prices and availabilities for indoor/outdoor stadium reservations. No need spending effort on searching and calling.

 
 
 

process

 

There are 30 millions amateur basketball players in China, what if we can bring all the players together to build an amateur community? 

 
 
 

Analysis of Current Market

 

Opportunity Areas

- Not many digital platforms are provided for amateur players to communicate with each other

- Amateurs are hard to experience professional games

 

Competitors solutions

There’re 3 type of solutions to gather amateurs together.

- Help finding nearby players

- Help making gym reservations

- Photo sharing related to sports

 
 
 

Understand Users

How Users play nowadays

Observed outdoor and indoor players’ behaviors, and interviewed with them to understand why and found out both common needs and unique needs.

 

Analysis Pain Points

- Information before games & in games

- Communications / connections after games

- Competitions in games

- Personal improvement in general

 
 
 

Ideation & Concepts

Visualize Possible Solutions

Broke down experiences to three stages as before game, in game, and after game, and sketched out possible solutions. Filtered out best options and then tested with our M.V.P users.

 
 
 

Design Iteration & Decisions

 

Female users growth

Many female players’ feedbacks flood in after 1st version released, due to the culture of sports, they have stronger desire to find peers. I iterated interface to a cleaner and neutral style, to attracted female users.

 

Core Value Drove Design Changes

Because of the growth in female users which also increase the participation rate of male users, we redefined the core value of Heat from being a utility-focused tool to a social platform emphesis on experiences before and after the game for amateur basketball players.

 
 
 

Users & Business

Values for Users

Enhanced Game Exp.

Improved Off-Game Engagement & Connection

Connected Professionals & Amateur

Business Potentials for Heat

Ads Based on Player & Court Data

Commissions from Reservations

*Build A Heathy Culture & Community for Amateurs

 
 
 

Key Interface Designs

 
 
 
 
 
 

Thank You.