poster heat.jpg
 
 

Heat

 

It builds a community for amateur basketball players to receive an enhanced game experience.

 
 
 

My Role In This Project

As designer and co-founder in the team, I was responsible for all facets of design from research to design execution. I also led the product strategy and addressed business opportunities. Partnered with three developers to bring concepts to life.

 
 
 

Start With Empathy

 

There’re 30 million amateur basketball players in China, however, the professional sport industry takes majority of public resources and attentions.

We wanted to challenge the inequitable situation for amateurs. To bring them an opportunity to enjoy better games.

 
 
 
roadmap.jpg
 

Focus On Users & Impacts

We wanted to create meaningful impacts for amateur groups, and it had led us to more focus on the users. We designed product roadmap in the early stage, in order to remind us the goal throughout the journey.

 
 
 
Journey Map heat brief.jpg

Problems that Amateur Players Encounter

 

In the very beginning, I only focused on Playtime in order to enhance game quality. After testing concepts with users, we realized that it was a big failure since players didn’t want digital experiences to interrupt their physical fun time.

Rather than only focused on Playtime, I looked the whole journey and divided it into three phases. By understanding what players do, think, and feel in the whole journey, it helped me come out key problems that players encountered.

 
Lack of Information   “How many players are playing there NOW?”

Lack of Information

“How many players are playing there NOW?”

No Connection   “Wanna play with him more, but don’t want to give him my personal contacts“

No Connection

“Wanna play with him more, but don’t want to give him my personal contacts“

Weak Competition   “I always want a REAL team and REAL competition“

Weak Competition

“I always want a REAL team and REAL competition“

Inefficient Improvement   “I watched many videos trying to get better, but I didn’t get better as I expected“

Inefficient Improvement

“I watched many videos trying to get better, but I didn’t get better as I expected“

 
 
 

Introducing “Heat” Experience

 

Dive deeper with the insights, communication was a root cause of all pain points. By providing great communication opportunities, HEAT allows players to share, to team up, to compete, and to improve.

 
 
 
 
 

Know About The Court & Players

Check Players on the Court in Realtime

Quickly check how many players and who are playing right now. No more 1 person game or 1 hour waiting line, which was disaster experience for players.

 

Local Amateur Player Community

Easily communicate with players without privacy concern, quickly team-up to compete with teams, and easily share your story in the local amateur community.

 
 
 
 

Tournaments, Anywhere, Anytime

 

Local Tournament

Start a local tournament anytime in the local park, and bring all teams together to “fight” for championships.

 

* Marketing & Managing Tool for Business

Business owners can start their tournament thru the App, which helps them setup games and manage teams easily. Heat also helps them gathering attentions from the right audiences - local sport lovers, effectively.

 
 
 
 

Improve Like An NBA Player

Peer Evaluation & NBA Player Template

Evaluate your teammates & opponents’ abilities after games. Encourage players to improve, and to engage with each other after games.

 

Personalized Tutorials

Heat recommends tutorials and nearby professionals to help players improving in a professional way.

 
 
 
 

Pass on to Amateurs the Professionalism

 

Local Professionals

Maximize the influence of professionals, and bring benefits to both players and professionals.

 

Stadium Reservation

Quickly browse prices and availabilities for indoor/outdoor stadium reservations. No more frustrating and calling.

 
 
 
 

Design for amateur players, our business, and the culture.

 
 
 
 

Find A Fit To The Market

We studied different kinds of product in the current market that helped amateurs experiences, and formed them in four categories. We were able to locate our product at the opportunity area based on the research, and it helped to guid our business strategy and design directions.

 
 
 
 

Prioritize User Groups

We interviewed more than 15 users and received over 200 online survey results. After analyzed the user groups, we prioritized them based on strong desires, frequent usage, fast spread, and potential spendings. It lead us to focus on the right targets with our limited time, to deliver great experiences.

 
 
 

Concepts And Directions

Visualize potential solutions in sketch form, to bring what experiences to what user groups.

Discussed with team about the functionality, and quickly checked with our fans group, start to structure content later on.

Broke down experiences to three stages as before game, in game, and after game

 
 
 
 

Prioritize Features To Implement

There’s a big lesson for me as a designer. I was pretty excited to present the whole concepts which were tested and proved with users to the team, and we all excited to build it to live. We realized that there’s no way to implement all designs at once, it will take forever to build, and also cause high risk with well-finished design in the very binginning which means a lot effort to revise if anything went sideways.

there’s no perfect experiences, no best designs, and no time for designers to deliver perfect product. It always about a better experience, a better design based on real feedback from users

- Information before games & in games

  • product think: sing players to team to tournament to community

  • developer perspective: existing code to estimate time to build to hardest feature

  • user experience perspective: most frequent used feature and pain point from heavy impact to improve experience

 
 
 
 

Surprise At Female Users

 

found female, stronger desire, in the meantime, lack of communication dna, make us want to update ui, result is two side, some users compalin lack of basketball element, but we believe in long term, it is a good direction and impacts.

 
 
 

Users & Business

Values for Users

Enhanced Game Exp.

Improved Off-Game Engagement & Connection

Connected Professionals & Amateur

add on culture

Business Potentials for Heat

Ads Based on Player & Court Data

Commissions from Reservations

*Build A Heathy Culture & Community for Amateurs

 
 
 

Key Interface Designs

 
 

Thank You.