It builds a community for amateur basketball players to receive an enhanced game experience.
My Role In This Project
Designer and co-founder. Responsible for all facets of designs, and led efforts to address user pain points and business opportunities. Partnered with three developers to bring concepts to life.
Research, Product Thinking, Interaction, User Testing, Collaboration
Design With Empathy And Business
There’re 30 million amateur basketball players in China, however, the professional sport industry takes majority of public resources and attentions, which caused amateurs experience dissatisfied daily games.
We wanted to challenge the current situation, and help amateur players to enjoy professional-like games experiences.
Of course, to build a sustainable business model is the precondition to achieve our goal.
Problems that Amateur Players Encounter
All Insights Lead To Communication
Dive deeper with the research results, there is one key element that touches all aspects of pain point, which is communication. By providing a great communication service, it allows players to share, team up, compete, and improve.
Know About The Court & Players
Check Players on the Court in Realtime
Quickly check how many players and who are playing right now. No more 1 person game or 1 hour waiting line, which was disaster experience for players.
Local Amateur Player Community
Easily communicate and share among all players and teams without privacy concern.
Tournaments, Anywhere, Anytime
Start a local tournament anytime in the local park, and bring all teams together to “fight” for championships.
* Marketing & Managing Tool for Business
Business owners can start their tournament thru the App, which helps them setup games and manage teams easily. Heat also helps them gathering attentions from the right audiences - local sport lovers, effectively.
Improve Like An NBA Player
Peer Evaluation & NBA Player Template
Evaluate your teammates & opponents’ abilities after games, encourage players to improve based on NBA player templates.
Heat recommends tutorials and nearby professionals to help players improving in a professional way.
Pass on to Amateurs the Professionalism
Maximize the influence of professionals, and bring benefits to both players and professionals.
Quickly browse prices and availabilities for indoor/outdoor stadium reservations. No more frustrating and calling.
There are 30 millions amateur basketball players in China, what if we can bring all the players together to build an amateur community?
Analysis of Current Market
- Not many digital platforms are provided for amateur players to communicate with each other
- Amateurs are hard to experience professional games
There’re 3 type of solutions to gather amateurs together.
- Help finding nearby players
- Help making gym reservations
- Photo sharing related to sports
How Users play nowadays
Observed outdoor and indoor players’ behaviors, and interviewed players to understand user’s common needs and unique needs.
Analysis Pain Points
- Information before games & in games
- Communications / connections after games
- Competitions in games
- Personal improvement in general
Ideation & Concepts
Visualize Possible Solutions
Broke down experiences to three stages as before game, in game, and after game, and sketched out possible solutions. Filtered out best options and then tested with our M.V.P users.
Design Iteration & Decisions
Female users growth
Many female players’ feedbacks flood in after 1st version released, due to the culture of sports, they have stronger desire to find peers. I iterated interface to a cleaner and neutral style, to attracted female users.
Core Value Drove Design Changes
Because of the growth in female users which also increase the participation rate of male users, we redefined the core value of Heat from being a utility-focused tool to a social platform emphesis on experiences before and after the game for amateur basketball players.
Users & Business
Values for Users
Enhanced Game Exp.
Improved Off-Game Engagement & Connection
Connected Professionals & Amateur
Business Potentials for Heat
Ads Based on Player & Court Data
Commissions from Reservations
*Build A Heathy Culture & Community for Amateurs
Key Interface Designs